Small Business Management LAUNCHING & GROWING ENTREPRENEURIAL VENTURES

• Main Authors: Longenecker, Justin G. 1917-2005 (Author), Petty, J. William 1942- (Author), Hoy, Frank (Author), Palich, Leslie E. (Author)
• Format: Book
• Language: English
• Published: Boston, USA Cengage Learning 2017
• Edition: 18e
• Subjects: Small business > Management; Entrepreneurship > Management; New business enterprises
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxiv, 712 pages colour illustrations 29 cm
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781305405745; 1305405749

Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.Thought-provoking cases at the end of the text highlight student-friendly companies and organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.