Strategic marketing an introduction

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Bibliographic Details
Main Author: Proctor, Tony
Format: Book
Published: London Routledge 2008
Edition:2nd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780415458160 (hardback) 
020 # # |a 0415458161 (hardback) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.135  |b .P76 2008 
100 1 # |a Proctor, Tony 
245 1 0 |a Strategic marketing  |b an introduction  |c Tony Proctor 
250 # # |a 2nd ed. 
260 # # |a London  |b Routledge  |c 2008 
300 # # |a axii, 335 p.  |b ill.  |c 26 cm 
504 # # |a Includes bibliographical references (p. 317-330) and index 
526 0 # |a HTM705  |b HM771  |5 HM 
526 0 # |a Strategic Marketing for Hospitality and Tourism  |b Sarjana Pengurusan Pelancongan  |5 Pengurusan Hotel & Pelancongan 
650 # 0 |a Marketing  |x Decision making 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559967 
964 # # |c BOK  |d HM