Strategic marketing an introduction
Saved in:
Main Author: | |
---|---|
Format: | Book |
Published: |
London
Routledge
2008
|
Edition: | 2nd ed. |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-559967 | ||
020 | # | # | |a 041545817X (pbk.) |
020 | # | # | |a 9780415458177 (pbk.) |
020 | # | # | |a 9780415458160 (hardback) |
020 | # | # | |a 0415458161 (hardback) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.135 |b .P76 2008 |
100 | 1 | # | |a Proctor, Tony |
245 | 1 | 0 | |a Strategic marketing |b an introduction |c Tony Proctor |
250 | # | # | |a 2nd ed. |
260 | # | # | |a London |b Routledge |c 2008 |
300 | # | # | |a axii, 335 p. |b ill. |c 26 cm |
504 | # | # | |a Includes bibliographical references (p. 317-330) and index |
526 | 0 | # | |a HTM705 |b HM771 |5 HM |
526 | 0 | # | |a Strategic Marketing for Hospitality and Tourism |b Sarjana Pengurusan Pelancongan |5 Pengurusan Hotel & Pelancongan |
650 | # | 0 | |a Marketing |x Decision making |
650 | # | 0 | |a Marketing |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559967 |
964 | # | # | |c BOK |d HM |