Strategic marketing an introduction
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Routledge
2008
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | axii, 335 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references (p. 317-330) and index |
| ISBN: | 041545817X (pbk.) 9780415458177 (pbk.) 9780415458160 (hardback) 0415458161 (hardback) |
Strategic Marketing An Introduction