Retail Management A Strategic Approach

Retail Management A Strategic Approach

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The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strateg...

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Bibliographic Details
Main Authors: Berman, Barry (Author), Evans, Joel R. (Author)
Format: Book
Language:English
Published: Boston Pearson 2013
Subjects:
Retail trade > Management
Online Access:Click Here to View Status and Holdings.
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