Strategic Marketing An Introduction
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Routledge
2008
©2008 |
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-559937 | ||
| 005 | 202089153350 | ||
| 020 | # | # | |a 9780415458160 |q hardback |
| 040 | # | # | |a DLC |b eng |d UiTM |
| 090 | 0 | 0 | |a HF5415.135 |b .P76 2008 |
| 100 | 1 | # | |a Proctor, Tony |e author |
| 245 | 1 | 0 | |a Strategic Marketing |b An Introduction |c Tony Proctor |
| 250 | # | # | |a Second edition |
| 260 | # | # | |a London |b Routledge |c 2008 |
| 264 | # | 1 | |c ©2008 |
| 300 | # | # | |a axii, 335 pages |b illustrations |c 26 cm. |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. |
| 504 | # | # | |a Includes bibliographical references : (pages 317-330) and index |
| 526 | 0 | # | |a HTM705 |b HM772 |5 HM |
| 526 | 0 | # | |a Strategic marketing for Hospitality and Tourism |b Sarjana Pengurusan Perkhidmatan Makanan |5 Pengurusan Hotel & Pelancongan |
| 650 | # | # | |a Marketing |x Decision making |
| 650 | # | # | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559937 |
| 964 | # | # | |c BOK |d HM |
Strategic marketing an introduction