Strategic Marketing An Introduction

Strategic Marketing An Introduction

Show other versions (3)
Saved in:
Bibliographic Details
Main Author: Proctor, Tony (Author)
Format: Book
Published: London Routledge 2008
©2008
Edition:Second edition
Subjects:
Marketing > Decision making
Marketing > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.
Physical Description:axii, 335 pages illustrations 26 cm.
Bibliography:Includes bibliographical references : (pages 317-330) and index
ISBN:9780415458160

Similar Items