STRATEGIC MANAGEMENT A COMPETITIVE ADVANTAGE APPROACH

STRATEGIC MANAGEMENT A COMPETITIVE ADVANTAGE APPROACH

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy t...

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Bibliographic Details
Main Authors: David, Fred R. (Author), David, Forest R. (Author)
Format: Book
Language:English
Published: Boston Pearson Education 2015
©2015
Subjects:
Strategic planning > trategic plannin > Case studies
Strategic planning > trategic planning > Case studie
Online Access:Click Here to View Status and Holdings.
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Summary:In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
Physical Description:xxxiv, 658 pages illustrations 29 cm

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