The public relations of everything the ancient, modern and postmodern dramatic history of an idea
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and...
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| Format: | Book |
| Language: | English |
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New York, NY
Routledge
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-559360 | ||
| 005 | 202032813581 | ||
| 008 | t2015 XXU #g| |#001 ##eng#D | ||
| 020 | # | # | |a 978-0415640459 |q hardback |
| 040 | # | # | |a UiTM, Malaysia[LIBSYS 7 (Rel 3.0)] |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HM1221 |b .B766 2015 |
| 100 | 1 | # | |a Brown, Robert E. |d 1945- |e author |
| 245 | 1 | 4 | |a The public relations of everything |b the ancient, modern and postmodern dramatic history of an idea |c Robert E. Brown. |
| 264 | # | 1 | |a New York, NY |b Routledge |c 2015 |
| 300 | # | # | |a xix, 198 pages : |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. |
| 650 | # | 0 | |a Public relations |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559360 |
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