Applied public relations cases in stakeholder management
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.
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Main Authors: | , |
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Format: | Book |
Language: | English |
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New York, NY
Routledge, Taylor & Francis Group
2015
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-559350 | ||
005 | 2020327143539 | ||
008 | t2015 XXU ag| |#001 ##eng#D | ||
020 | # | # | |a 9780415526586 |q hardback |
040 | # | # | |a UiTM, Malaysia[LIBSYS 7 (Rel 3.0)] |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD59 |b .L36 2015 |
100 | 1 | # | |a McKee, Kathy Brittain |e author |
245 | 1 | 0 | |a Applied public relations |b cases in stakeholder management |c Kathy Brittain McKee, Marcie Hinton |
264 | # | 1 | |a New York, NY |b Routledge, Taylor & Francis Group |c 2015 |
300 | # | # | |a xi, 258 pages : |b illustration |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and indexes |
520 | # | # | |a With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. |
650 | # | 0 | |a Public relations |v Case studies |
700 | 1 | # | |a Marcie Hinton |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559350 |
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