Applied public relations cases in stakeholder management

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Saved in:
Bibliographic Details
Main Authors: McKee, Kathy Brittain (Author), Marcie Hinton (Author)
Format: Book
Language:English
Published: New York, NY Routledge, Taylor & Francis Group 2015
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000 i 4501
001 wils-559350
005 2020327143539
008 t2015 XXU ag| |#001 ##eng#D
020 # # |a 9780415526586  |q hardback 
040 # # |a UiTM, Malaysia[LIBSYS 7 (Rel 3.0)]  |e rda 
041 0 # |a eng 
090 0 0 |a HD59  |b .L36 2015 
100 1 # |a McKee, Kathy Brittain  |e author 
245 1 0 |a Applied public relations  |b cases in stakeholder management  |c Kathy Brittain McKee, Marcie Hinton 
264 # 1 |a New York, NY  |b Routledge, Taylor & Francis Group  |c 2015 
300 # # |a xi, 258 pages :  |b illustration  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. 
650 # 0 |a Public relations  |v Case studies 
700 1 # |a Marcie Hinton  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559350 
998 # # |a 00264#1a006.2.2||00264#1b006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2||00520##a006.2.2||00520##b006.2.2||