Applied public relations cases in stakeholder management

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

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Bibliographic Details
Main Authors: McKee, Kathy Brittain (Author), Marcie Hinton (Author)
Format: Book
Language:English
Published: New York, NY Routledge, Taylor & Francis Group 2015
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Online Access:Click Here to View Status and Holdings.
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Description
Summary:With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.
Physical Description:xi, 258 pages : illustration 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780415526586