Strategic public relations management planning and managing effective communication programs

Strategic public relations management planning and managing effective communication programs

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Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps f...

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Bibliographic Details
Main Author: Austin, Erica Weintraub (Author)
Other Authors: Pinkleton, Bruce E.
Format: Unknown
Language:English
Published: New York Routledge Taylor & Francis Group 2015
Edition:3th ed.
Subjects:
Public relations > Management
Online Access:Click Here to View Status and Holdings.
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