Strategic public relations management planning and managing effective communication programs
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps f...
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
New York
Routledge Taylor & Francis Group
2015
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| Edition: | 3th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2015 XXU ag| |#001 ##eng#D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD59 |b .A97 2015 |
| 100 | 1 | # | |a Austin, Erica Weintraub |e author |
| 245 | 1 | 0 | |a Strategic public relations management |b planning and managing effective communication programs |c Erica Weintraub Austin, Bruce E. Pinkleton |
| 250 | # | # | |a 3th ed. |
| 264 | # | 1 | |a New York |b Routledge Taylor & Francis Group |c 2015 |
| 300 | # | # | |a 389 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. |
| 650 | # | 0 | |a Public relations |x Management |
| 700 | 1 | # | |a Pinkleton, Bruce E. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=559349 |
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Strategic public relations management planning and managing effective communication programs