Media literacy

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. Jame...

Full description

Saved in:
Bibliographic Details
Main Author: Potter, W. James (Author)
Format: Book
Language:English
Published: Los Angeles SAGE 2016
Edition:Eight edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000ntm a2200000#i 4501
001 wils-558442
005 2018024113250
008 180124t2016 ENK ag# ##001 ##ENG#D
020 # # |a 9781483379326  |q paperback 
040 # # |a UiTM  |d DLC  |e rda 
041 # # |a eng 
090 0 0 |a P96.M4  |b P68 2016 
100 1 # |a Potter, W. James  |e author 
245 1 0 |a Media literacy  |c W. James Potter 
250 # # |a Eight edition 
264 # 1 |a Los Angeles  |b SAGE  |c 2016 
264 # # |c ©2016 
300 # # |a xxiii, 546 pages :  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages 505-521) and index 
520 # # |a In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis. 
650 # 0 |a Media literacy 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=558442 
998 # # |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2||