Entrepreneurship THEORY, PROCESS, PRACTICE
Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
2017
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| Edition: | Tenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Part 1: The entrepreneurial mind-set in the twenty-first century. Entrepreneurship : evolutionary development - revolutionary impact ; The entrepreneurial mind-set in individuals : cognition and ethics ; The entrepreneurial mind-set in organizations : corporate entrepreneurship ; Social entrepreneurship and the global environment for entrepreneurship
- Part 2: Initiating entrepreneurial ventures. Innovation : the creative pursuit of ideas ; Assessment of entrepreneurial opportunities ; Pathways to entrepreneurial ventures ; Sources of capital for entrepreneurs
- Part 3: Developing the entrepreneurial plan. Legal challenges for entrepreneurial ventures ; Marketing challenges for entrepreneurial ventures ; Financial preparation for entrepreneurial ventures ; Developing an effective business plan
- Part 4: Growth strategies for entrepreneurial ventures. Strategic entrepreneurial growth ; Valuation of entrepreneurial ventures ; Harvesting the entrepreneurial venture
- Glossary
Entrepreneurship theory, process, practice