Strategic Management Planning for Domestic & Global Competition

With an emphasis on conceptual tools and skills created by scholars and practitioners in the strategic management, this title focuses on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Stree...

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Bibliographic Details
Main Authors: Pearce, John A. (Author), Robinson, Richard B. 1947- (Author)
Format: Manuscript Book
Published: New York, NY McGraw Hill Education 2015
Edition:Fourteenth edition
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Description
Summary:With an emphasis on conceptual tools and skills created by scholars and practitioners in the strategic management, this title focuses on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Street.
Physical Description:xxi, 449 pages : illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9789814577373
9814577375