Strategic management

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepare...

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Bibliographic Details
Main Author: Rothaermel, Frank T. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill Education 2017
Edition:Third Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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250 # # |a Third Edition 
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520 # # |a Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic 
650 # 1 |a Strategic planning 
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