Strategic management
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepare...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York, NY
McGraw-Hill Education
2017
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Edition: | Third Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-557575 | ||
005 | 2016724144353 | ||
008 | 180123t2017 XXU ae# |#001 ##ENG#D | ||
020 | # | # | |a 9781259255496 |q paperback |
040 | # | # | |a UiTM |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD30.28 |b .R6646 2017 |
100 | 1 | # | |a Rothaermel, Frank T. |e author |
245 | 1 | 0 | |a Strategic management |c Frank T. Rothaermel |
250 | # | # | |a Third Edition |
250 | # | # | |a McGraw-Hill Education International ed. |
264 | # | 1 | |a New York, NY |b McGraw-Hill Education |c 2017 |
264 | # | 4 | |c ©2017 |
300 | # | # | |a xxv, 526 pages |b illustrations |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic |
650 | # | 1 | |a Strategic planning |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557575 |