Strategy Winning in the Marketplace : Core Concepts, Analytical Tools, Cases

Strategy Winning in the Marketplace : Core Concepts, Analytical Tools, Cases

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Bibliographic Details
Main Authors: Thompson, Arthur A. author, Gamble, John (Author), Strickland, A. J. (Author)
Format: Unknown
Language:English
Published: New York McGraw-Hill/Irwin 2006
©2006
Edition:2nd Editions
Subjects:
Strategic planning
Industrial management
Conglomerate corporations > Management
Strategic planning > Case studies
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Part 1. Introduction and overview
  • Part 2. Core concepts and analytical tools
  • Part 3. Crating the strategy
  • Part 4. Executing the strategy
  • Part 5. Cases in crating and executing strategy

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