The Fundamentals of Design Management
The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne
AVA Academia
2010
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| Series: | AVA fundamentals
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation. |
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| Physical Description: | 208 pages colour illustration 23 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9782940411078 2940411077 |
Design Management Managing Design Strategy, Process and Implementation