Design Management Managing Design Strategy, Process and Implementation

• Main Author: Best, Kathryn (Author)
• Format: Book
• Language: English
• Published: London New York Fairchild Books 2015
• Edition: Second edition
• Subjects: Industrial design > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 215 pages illustrations colour 30 cm.
• Bibliography: Includes bibliographical references and index
• ISBN: 9781472573674

Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.