Logograma logo design for dynamic identities = creation de logos pour des identites dynamiques = diseno de logos para identidades dinamicas = design de logos para identidades dinamicas

• Other Authors: Wang, Shaoqiang (Editor)
• Format: Book
• Language: English
• Published: Barcelona Promopress 2014
• Subjects: Logos (Symbols) > Design
• Online Access: Click Here to View Status and Holdings.

 In conveying the character of a company, brand or product, a simple logo is a powerful tool of communication. However, in a world in constant transformation, logo design is not only a hot topic but also an extraordinarily dynamic one. By varying its logo, a brand can transmit a vibrant and expressive image, bringing out a fresh vision of a familiar concept."Logograma" introduces us to the vitality of logo design and how it constantly evolves and adapts to new realities, casting new light on the different aspects of this creative process. By revealing how a wide range of emblematic logos have evolved, it provides inspiration to both established and aspiring graphic designers. The selected projects highlight the keys to successfully altering colours, shapes or typography in order to revitalise a brand while preserving its identity. "Logograma" also highlights the visual impact such changes have on audiences in quickly transforming and competitive environments."Logograma" showcases the infinite possibilities of the dynamic logos featured in its pages, making it an inspirational must-have guide for students and professionals of the graphic design universe.