Marketing data science modeling techniques in predictive analytics with R and Python

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Bibliographic Details
Main Author:	Miller, Thomas W. 1946-
Format:	Book
Published:	Old Tappan, New Jersey Pearson Education 2015
Subjects:	Marketing > Data processing R (Computer program language) Python (Computer program language) Data mining
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780133886559 (hbk.)
020	#	#	\|a 0133886557 (hbk.)
040	#	#	\|a BTCTA \|d ITMB
090	0	0	\|a HF5415 \|b .M55 2015
100	1	#	\|a Miller, Thomas W. \|d 1946-
245	1	0	\|a Marketing data science \|b modeling techniques in predictive analytics with R and Python \|c Thomas W. Miller
246	1	#	\|a Modeling techniques in predictive analytics with R and Python
260	#	#	\|a Old Tappan, New Jersey \|b Pearson Education \|c 2015
300	#	#	\|a xviii, 458 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Data processing
650	#	0	\|a R (Computer program language)
650	#	0	\|a Python (Computer program language)
650	#	0	\|a Data mining
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557123
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