Beat accelerating customer expectations with Trend-driven innovation

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Bibliographic Details
Other Authors:	Mason, Henry
Format:	Unknown
Published:	Hoboken, NJ Wiley 2015
Subjects:	High technology industries > Marketing Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-557108
020	#	#	\|a 9781119076315 (pbk.)
040	#	#	\|a N$T \|d ITMB
090	0	0	\|a HF5415.5 \|b .B43 2015
245	0	0	\|a Beat accelerating customer expectations with Trend-driven innovation \|c Henry Mason ... [et al.]
246	3	0	\|a Trend-driven innovation
260	#	#	\|a Hoboken, NJ \|b Wiley \|c 2015
300	#	#	\|a xiii, 352 p. \|b col. ill. \|c 21 cm
500	#	#	\|a Includes index
650	#	0	\|a High technology industries \|x Marketing
650	#	0	\|a Marketing
700	1	#	\|a Mason, Henry
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557108
998	#	#	\|a 00260##a002.17.2\|\|00260##b002.17.2\|\|00260##c002.17.2\|\|00300##a002.17.2\|\|00300##b002.17.2\|\|00300##c002.17.2\|\|00500##a002.17.2\|\|