The complete guide to B2B marketing new tactics, tools, and techniques to compete in the digital economy

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Bibliographic Details
Main Author: King, Kim Ann
Format: Book
Published: Upper Saddle River, New Jersey Pearson Education 2015
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780134084527 (hbk.) 
020 # # |a 0134084527 (hbk.) 
040 # # |a BTCTA  |d ITMB 
090 0 0 |a HF5415.1263  |b .K56 2015 
100 1 # |a King, Kim Ann 
245 1 4 |a The complete guide to B2B marketing  |b new tactics, tools, and techniques to compete in the digital economy  |c Kim Ann King 
260 # # |a Upper Saddle River, New Jersey  |b Pearson Education  |c 2015 
300 # # |a xviii, 270 p.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Industrial marketing 
650 # 0 |a Internet marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557058 
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