Right-time experiences driving revenue with mobile and big data

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Bibliographic Details
Main Author:	Lopez, Maribel 1968-
Format:	Unknown
Published:	Hoboken, New Jersey John Wiley & Sons, Inc. 2014
Subjects:	Information technology > Management Technological innovations > Management Big data > Economic aspects Strategic planning
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-557019
020	#	#	\|a 9781118847350 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD30.2 \|b .L667 2014
100	1	#	\|a Lopez, Maribel \|d 1968-
245	1	0	\|a Right-time experiences \|b driving revenue with mobile and big data \|c Maribel Lopez
260	#	#	\|a Hoboken, New Jersey \|b John Wiley & Sons, Inc. \|c 2014
300	#	#	\|a xvii, 302 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Information technology \|x Management
650	#	0	\|a Technological innovations \|x Management
650	#	0	\|a Big data \|x Economic aspects
650	#	0	\|a Strategic planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=557019
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|