Right-time experiences driving revenue with mobile and big data

Right-time experiences driving revenue with mobile and big data

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Bibliographic Details
Main Author: Lopez, Maribel 1968-
Format: Unknown
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2014
Subjects:
Information technology > Management
Technological innovations > Management
Big data > Economic aspects
Strategic planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 302 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781118847350 (hbk.)

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