Consumer behaviour

Consumer behaviour

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Bibliographic Details
Main Author: Putit, Lennora
Other Authors: Amily Fikri, Cheng, Kenny Teoh Guan
Format: Book
Published: Shah Alam, Selangor Oxford University Press 2015
Series:Revision
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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MARC

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040 # # |a ITMB 
090 0 0 |a HF5415.2  |b .P88 2015 
100 1 # |a Putit, Lennora 
245 1 0 |a Consumer behaviour  |c Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry 
260 # # |a Shah Alam, Selangor  |b Oxford University Press  |c 2015 
300 # # |a xiv, 177 pages  |b illustrations  |c 25 cm 
490 1 # |a Revision series 
504 # # |a Includes bibliography and index 
526 0 # |a MKT535  |b BA233  |5 BM 
526 0 # |a Understanding Consumer  |b Bachelor of Business Administration (Hons.) Entrepreneurship  |5 Faculty of Business and Management 
650 # 0 |a Marketing research 
700 1 # |a Amily Fikri 
700 # # |a Cheng, Kenny Teoh Guan 
830 # 1 |a Revision 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556980 

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