Design thinking new product development essentials from the PDMA

Design thinking new product development essentials from the PDMA

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Bibliographic Details
Other Authors: Luchs, Michael 1968-, Swan, Scott 1962-, Griffin, Abbie
Format: Book
Published: Hoboken, New Jersey John Wiley & Sons 2016
Subjects:
Product design
Critical thinking
Creative ability in business
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 431 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781118971802 (hbk.)

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