Beyond advertising creating value through all customer touchpoints
Saved in:
Main Author: | Wind, Yoram |
---|---|
Other Authors: | Hays, Catharine 1958- |
Format: | Book |
Published: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2016
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Advertising and communication management
by: Ray, Michael L
Published: (1981) -
Advertising
by: Runyon, Kenneth E
Published: (1984) -
Introduction to marketing, advertising and public relations
by: Jefkins, Frank
Published: (1989) -
Advertising an integrated marketing communication perspective
by: Belch, George E. 1951- (George Edward, et al.
Published: (2014) -
Advertising planning and implementation
by: Sharma, Sangeeta
Published: (2006)