Beyond advertising creating value through all customer touchpoints

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Bibliographic Details
Main Author:	Wind, Yoram
Other Authors:	Hays, Catharine 1958-
Format:	Book
Published:	Hoboken, New Jersey John Wiley & Sons, Inc. 2016
Subjects:	Advertising Communication in marketing Customer relations
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-556913
020	#	#	\|a 9781119074229 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .W546 2016
100	1	#	\|a Wind, Yoram
245	1	0	\|a Beyond advertising \|b creating value through all customer touchpoints \|c Yoram (Jerry) Wind and Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
260	#	#	\|a Hoboken, New Jersey \|b John Wiley & Sons, Inc. \|c 2016
300	#	#	\|a xxiv, 261 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Communication in marketing
650	#	0	\|a Customer relations
700	1	#	\|a Hays, Catharine \|d 1958-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556913
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|