Beyond advertising creating value through all customer touchpoints
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| Format: | Unknown |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2016
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 261 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781119074229 (hbk.) |
Advertising and communication management 
Advertising planning and implementation