Beyond advertising creating value through all customer touchpoints

Beyond advertising creating value through all customer touchpoints

Saved in:
Bibliographic Details
Main Author: Wind, Yoram
Other Authors: Hays, Catharine 1958-
Format: Book
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2016
Subjects:
Advertising
Communication in marketing
Customer relations
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxiv, 261 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781119074229 (hbk.)

Similar Items