Behavioral marketing delivering personalized experiences at scale

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Bibliographic Details
Main Author:	Walters, Dave 1968-
Other Authors:	Nussey, Bill
Format:	Book
Published:	Hoboken, NJ Wiley 2015
Subjects:	Internet marketing Customer relations Consumers' preferences
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-556910
020	#	#	\|a 9781119076575 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1265 \|b .W3655 2015
100	1	#	\|a Walters, Dave \|d 1968-
245	1	0	\|a Behavioral marketing \|b delivering personalized experiences at scale \|c Dave Walters ; foreword by Bill Nussey
260	#	#	\|a Hoboken, NJ \|b Wiley \|c 2015
300	#	#	\|a xxi, 229 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Internet marketing
650	#	0	\|a Customer relations
650	#	0	\|a Consumers' preferences
700	1	#	\|a Nussey, Bill
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556910