Behavioral marketing delivering personalized experiences at scale

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Bibliographic Details
Main Author: Walters, Dave 1968-
Other Authors: Nussey, Bill
Format: Book
Published: Hoboken, NJ Wiley 2015
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxi, 229 p. ill. 23 cm
ISBN:9781119076575 (hbk.)