Promoting and marketing events theory and practice

Promoting and marketing events theory and practice

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Bibliographic Details
Main Author: Jackson, Nigel A.
Format: Unknown
Published: London, New York Routledge 2013
Subjects:
pecial events > Special events > Marketing
pecial events > Special events > Public relation
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 254 p. ill. 26 cm
Bibliography:Includes bibliographical references (p. 236-250) and index
ISBN:9780415667326 (hbk.)
0415667321 (hbk.)
9780415667333 (pbk.)
041566733X (pbk.)

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