The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

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Bibliographic Details
Main Author:	Scott, David Meerman
Format:	Unknown
Published:	Hoboken, New Jersey John Wiley & Sons, Inc. 2015
Edition:	5th ed.
Subjects:	Internet marketing Public relations
Online Access:	Click Here to View Status and Holdings.
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001	wils-556628
020	#	#	\|a 9781119070481 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1265 \|b .S393 2015
100	1	#	\|a Scott, David Meerman
245	1	4	\|a The new rules of marketing & PR \|b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly \|c David Meerman Scott
250	#	#	\|a 5th ed.
260	#	#	\|a Hoboken, New Jersey \|b John Wiley & Sons, Inc. \|c 2015
300	#	#	\|a xxi, 458 p. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Internet marketing
650	#	0	\|a Public relations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556628
998	#	#	\|a 00250##a006.11\|\|00250##b006.11\|\|00260##a006.11\|\|00260##b006.11\|\|00260##c006.11\|\|00300##a006.11\|\|00300##b006.11\|\|00300##c006.11\|\|00500##a006.11\|\|