The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

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Bibliographic Details
Main Author: Scott, David Meerman
Format: Unknown
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2015
Edition:5th ed.
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxi, 458 p. 23 cm
ISBN:9781119070481 (pbk.)