Marketing in food, hospitality, tourism and events a critical approach
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Format: | Book |
Published: |
Oxford
Goodfellow Publishers
2012
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-556627 | ||
020 | # | # | |a 9781906884222 (pbk.) |
040 | # | # | |a AZU |d ITMB |
090 | 0 | 0 | |a TX911.3.M3 |b T74 2012 |
100 | 1 | # | |a Tresidder, Richard |
245 | 1 | 0 | |a Marketing in food, hospitality, tourism and events |b a critical approach |c Richard Tresidder and Craig Hirst |
246 | 3 | # | |a Marketing in food, hospitality, tourism & events |
260 | # | # | |a Oxford |b Goodfellow Publishers |c 2012 |
300 | # | # | |a vii, 224 p. |c 25 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Hospitality industry |x Marketing |
700 | 1 | # | |a Hirst, Craig |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556627 |
998 | # | # | |a 00260##a003.5.1||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1|| |