Marketing in food, hospitality, tourism and events a critical approach

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Bibliographic Details
Main Author: Tresidder, Richard
Other Authors: Hirst, Craig
Format: Book
Published: Oxford Goodfellow Publishers 2012
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781906884222 (pbk.) 
040 # # |a AZU  |d ITMB 
090 0 0 |a TX911.3.M3  |b T74 2012 
100 1 # |a Tresidder, Richard 
245 1 0 |a Marketing in food, hospitality, tourism and events  |b a critical approach  |c Richard Tresidder and Craig Hirst 
246 3 # |a Marketing in food, hospitality, tourism & events 
260 # # |a Oxford  |b Goodfellow Publishers  |c 2012 
300 # # |a vii, 224 p.  |c 25 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Hospitality industry  |x Marketing 
700 1 # |a Hirst, Craig 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556627 
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