Pricing strategies a marketing approach
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| Format: | Unknown |
| Published: |
Thousand Oaks, Calif.
Sage Publications
2012
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 391 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781412964746 (hbk.) 1412964741 (hbk.) |
The strategy and tactics of pricing a guide to growing more profitably 
Pricing strategy setting price levels, managing price discounts, & establishing price structures 
The strategy and tactics of pricing a guide to profitable decision making