Qualitative marketing research

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Bibliographic Details
Other Authors:	Carson, David 1947-
Format:	Book
Published:	London SAGE 2001
Subjects:	Qualitative research Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-556503
020	#	#	\|a 9780761963660 (pbk.)
020	#	#	\|a 9780761963653
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.2 \|b .Q35 2001
245	0	0	\|a Qualitative marketing research \|c David Carson ... [el al.]
260	#	#	\|a London \|b SAGE \|c 2001
300	#	#	\|a xii, 239 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Qualitative research
650	#	0	\|a Marketing research
700	1	#	\|a Carson, David \|d 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556503