Strategic Database Marketing

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Bibliographic Details
Main Author:	Hughes, Arthur Middleton
Format:	Book
Published:	New York McGraw-Hill 2012
Edition:	4th ed.
Subjects:	Database marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-556497
020	#	#	\|a 9780071773485 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.126 \|b .H843 2012
100	1	#	\|a Hughes, Arthur Middleton
245	1	0	\|a Strategic Database Marketing \|c Arthur M. Hughes
246	3	0	\|a The masterplan for starting and managing a profitable, customer-based marketing program
250	#	#	\|a 4th ed.
260	#	#	\|a New York \|b McGraw-Hill \|c 2012
300	#	#	\|a viii, 598 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Database marketing \|x Planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556497