Brand management principles and practices

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Bibliographic Details
Main Author:	Dutta, Kirti
Format:	Book
Published:	New Delhi Oxford University Press 2012
Subjects:	Brand name products Branding (Marketing) Product management
Online Access:	Click Here to View Status and Holdings.
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001	wils-556494
020	#	#	\|a 9780198069867 (pbk.)
020	#	#	\|a 0198069863 (pbk.)
040	#	#	\|a AU@ \|d ITMB
090	0	0	\|a HD69.B7 \|b D87 2012
100	1	#	\|a Dutta, Kirti
245	1	0	\|a Brand management \|b principles and practices \|c Kirti Dutta
260	#	#	\|a New Delhi \|b Oxford University Press \|c 2012
300	#	#	\|a xxiii, 455 p. \|b ill. \|c 24 cm. \|e 1 CD-ROM (4 3/4 in.)
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556494
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