Brand management principles and practices
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi
Oxford University Press
2012
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiii, 455 p. ill. 24 cm. 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780198069867 (pbk.) 0198069863 (pbk.) |
Brand culture