Brand management principles and practices

Brand management principles and practices

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Bibliographic Details
Main Author: Dutta, Kirti
Format: Unknown
Published: New Delhi Oxford University Press 2012
Subjects:
Brand name products
Branding (Marketing)
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiii, 455 p. ill. 24 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:9780198069867 (pbk.)
0198069863 (pbk.)

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