Brand management research, theory and practice

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Bibliographic Details
Main Author:	Heding, Tilde
Other Authors:	Knudtzen, Charlotte F., Bjerre, Mogens 1959-
Format:	Book
Published:	New York Routledge 2016
Edition:	2nd ed.
Subjects:	Brand name products > Management Branding (Marketing Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-556493
020	#	#	\|a 9781138804692 (pbk.)
020	#	#	\|a 9781138804685 (hbk.)
040	#	#	\|a CDX \|d ITMB
090	0	0	\|a HD69.B7 \|b H43 2016
100	1	#	\|a Heding, Tilde
245	1	0	\|a Brand management \|b research, theory and practice \|c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
250	#	#	\|a 2nd ed.
260	#	#	\|a New York \|b Routledge \|c 2016
300	#	#	\|a xvi, 307 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Branding (Marketing
650	#	0	\|a Marketing
700	1	#	\|a Knudtzen, Charlotte F.
700	1	#	\|a Bjerre, Mogens \|d 1959-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556493
998	#	#	\|a 00250##a003.5.1\|\|00250##b003.5.1\|\|00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|