Brand management research, theory and practice

Brand management research, theory and practice

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Bibliographic Details
Main Author: Heding, Tilde
Other Authors: Knudtzen, Charlotte F., Bjerre, Mogens 1959-
Format: Book
Published: New York Routledge 2016
Edition:2nd ed.
Subjects:
Brand name products > Management
Branding (Marketing
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 307 p. ill. 23 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9781138804692 (pbk.)
9781138804685 (hbk.)

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