Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees

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Bibliographic Details
Main Author:	Fisher, John G
Format:	Unknown
Published:	London Kogan Page 2014
Subjects:	Corporate culture Branding (Marketing) Organizational behavior Personnel management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD58.7 \|b .F572 2014
100	1	#	\|a Fisher, John G
245	1	0	\|a Strategic brand engagement \|b using HR and marketing to connect your brand, customers, channel partners and employees \|c John G Fisher
260	#	#	\|a London \|b Kogan Page \|c 2014
300	#	#	\|a vii, 219 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (pages 211-213) and index
650	#	0	\|a Corporate culture
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Organizational behavior
650	#	0	\|a Personnel management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556492
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