Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees

Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees

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Bibliographic Details
Main Author: Fisher, John G
Format: Unknown
Published: London Kogan Page 2014
Subjects:
Corporate culture
Branding (Marketing)
Organizational behavior
Personnel management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vii, 219 p. ill. 24 cm
Bibliography:Includes bibliographical references (pages 211-213) and index
ISBN:9780749470135 (pbk.)

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