The effective use of advertising media a practical handbook

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Bibliographic Details
Main Author: Davis, Martyn P.
Format: Book
Published: London Business Books 1985
Edition:2nd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0091507413 
020 # # |a 9780091507411 
040 # # |a ITMB 
090 0 0 |a HF5826.5  |b .D38 1985 
100 1 # |a Davis, Martyn P. 
245 1 0 |a The effective use of advertising media  |b a practical handbook  |c by Martyn P. Davis 
250 # # |a 2nd ed. 
260 # # |a London  |b Business Books  |c 1985 
300 # # |a xvii, 272 p.  |b ill.  |c 24 cm 
500 # # |a Includes index 
650 # 0 |a Advertising media planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=556359 
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