Innovation management and new product development

Innovation management and new product development

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Bibliographic Details
Main Author: Trott, Paul
Format: Book
Published: Harlow, England Pearson Education 2012
Edition:5th ed.
Subjects:
Technological innovations > Management
Industrial management > Management
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvii, 620 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780273736561 (pbk.)
0273736566 (pbk.)

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