Essentials of Entrepreneurship and Small Business Management

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, hands on approach to entrepreneurship, this text aims to provide students with the knowledg...

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Bibliographic Details
Main Authors: Scarborough, Norman M. (Author), Cornwall, Jeffrey R. (Author)
Format: Book
Language:English
Published: Harlow, England Pearson 2016
Edition:Eighth edition
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Summary:For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, hands on approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
Item Description:Includes index
Physical Description:720 pages some colour illustrations 28 cm
ISBN:9781292094861
1292094869