THE CASE STUDY HANDBOOK How to Read, Discuss, and Write Persuasively About Cases

• Main Author: Ellet, William (Author)
• Format: Unknown
• Language: English
• Published: Boston, Massachusetts Harvard Business School Press [date of publication not identified]
• Subjects: Management > Case studies > Study and teaching
• Online Access: Click Here to View Status and Holdings.
• Physical Description: vi, 273 pages 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781422101582

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.