How to start a magazine and publish it profitably

How to start a magazine and publish it profitably

A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation o...

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Bibliographic Details
Main Author: Kobak, James B. (Author)
Format: Book
Language:English
Published: New York, N.Y. M. Evans and Co. 2002
Subjects:
Periodicals > Publishing
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Kobak, James B.  |e author 
245 1 0 |a How to start a magazine and publish it profitably  |c James B Kobak 
264 # 1 |a New York, N.Y.  |b M. Evans and Co.  |c 2002 
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500 # # |a Includes index 
520 # # |a A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style. 
650 # 0 |a Periodicals  |x Publishing 
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